Whether you love the idea or hate it, the stats are clear. People are more likely to share video, engage with video, and like videos than the same content being shared in text format. This doesn’t mean you should give up text format, but it does mean that you will want to add video to your content marketing plan in order to connect on a deeper level with potential customers and clients. Luckily, technology has gotten to the point that anyone with a smart phone can record a video with pretty decent quality. So, no excuses bucko. It’s time to get in front of that camera. Let’s talk about four ways you can start incorporating video to your content right now.
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